WEBSITE
When we came up with the grants program idea-- it was Xanthe Wells, Michelle Lewis and I who locked ourselves in a conference room until we came out with the sketches for the Pepsi Refresh Project (scroll down to view), we also created a dummy site. Later on during the process, HUGE was brought on board to develop the site further and bring it to life. We worked with them as partners and brand stewards. They did an excellent job making it fun to play with and easy to understand.
USER SUBMITTED PROJECT IDEAS
SOCIAL MEDIA INTEGRATION
We invited the public, as well as a few celebs, to promote their ideas on Facebook and Twitter.
In addition, we created a Facebook voting app for fans to share their favorite ideas with their friends.
*Celebrity project videos created by Katalyst
PRINT, OOH & LIMITED EDITION PRP CANS
PRESS
CONCEPT SKETCHES
Here's how it all started. Xanthe Wells, Michelle Lewis and I locked ourselves in a a conference room for several hours and created the underlying concept and mechanism behind the Pepsi Refresh Project– the idea that Pepsi would be funding crowd-sourced ideas voted on by the community. These are our doodles that started it all.
