Google | Taylor Swift: The Most Searched Songwriter Case Study

Google | 25 Years in Search Interactive Doodle (feat. Taylor Swift)
We created a custom Google Doodle that led users to The Most Searched Playground: an interactive scavenger hunt where people could seek and find 25 of the most searched things… and most specifically discover a hidden Taylor Swift-centric treasure hunt. 

Inside the experience, users had to find a set of easter eggs related to each of Taylor’s album eras. Upon finding them all, they unlocked one letter from a set of 21. This prompted collaboration with other Swifties worldwide to unscramble the letters and unlock a secret website URL - allthestarsaligned.com

Google | The Most Searched Playground Taylor’s Version (Fan-created Tour)

Google | Taylor Swift: The Most Searched Songwriter

Google | allthestarsaligned.com (Exclusive Website for Swifties)