In this campaign, we highlight all those moments when the car you drive can’t do the things you need it to do and counter that with all the things that make the Grand Caravan the Right Tool for the Job.
Unlike other car companies that try to convince people that they WANT a minivan, the Grand Caravan is giving them proof positive why they NEED one — in turn making them want one.
Agency: Wieden + Kennedy
Role: Sr. Art Director
CW: David Povill
CD: Aaron Allen, Michael Tabtabai, Joe Staples
