Visa | LIFE TAKES VISA

To promote Visa usage, Steve Zumwinkel and I created a portal to connect Visa's partners with their target audience through LIFE TAKES digital magazine. The online experience offers relevant stories, unique getaways and hipster fashion targeted to the Visa demographic. The magazine serves as a place for Visa's partners to showcase new merchandise and offer creative ideas and discounts to readers.

To launch the project, we created a campaign of iconic, editorial-style magazine covers. The covers ran in traditional print mediums and as wild postings in San Francisco, New York and other major markets. Each cover illustrates the editorial content of the issue and lists the online magazine URL directing readers to discounts.

Role: Sr. Art Director

CD/CW: Steve Zumwinkel

Agency: TBWA/Chiat/Day

Whiskas Temptations

Temptations cat treats are cat crack; cats literally go apeshit for Temptations. Since cats go crazy for these treats, they also show more love for their owners when given the treats... so Paul Sincoff and I thought it'd be funny to show them expressing their love for their owners in this 80's-style rock power ballad video that should've gone viral, but didn't.

Role: Sr. Art Director

CW: Paul Sincoff

Agency: TBWA/Chiat/Day